Creative Director
City’s First Readers
City’s First Readers (CFR) is a coalition of non-profit organizations in NYC that offer free early learning programs and activities for families with children between the ages of 0 to 5.
As Creative Director, I led a complete website overhaul, along with the creation of multiple print and digital assets for outreach campaigns in a number of languages, including short animations and graphics for social media.
Our goal was to make CFR attractive and stand out as an inviting fun brand to engage with. We aimed to make the site easy to use and useful for new families joining the City’s First Readers network. We created a custom search tool where families could select their child’s age, activities they were interested for their child to do and the languages they spoke. As a result they would learn about different organizations in the city that met those criteria and could follow up with them. The site also aggragated free public events across NYC, had a blog about early childhood learning, and provided free coloring page activities that my team put together.
This project was done while I was Creative Director at Shared Value Media.
As Creative Director, I led a complete website overhaul, along with the creation of multiple print and digital assets for outreach campaigns in a number of languages, including short animations and graphics for social media.
Our goal was to make CFR attractive and stand out as an inviting fun brand to engage with. We aimed to make the site easy to use and useful for new families joining the City’s First Readers network. We created a custom search tool where families could select their child’s age, activities they were interested for their child to do and the languages they spoke. As a result they would learn about different organizations in the city that met those criteria and could follow up with them. The site also aggragated free public events across NYC, had a blog about early childhood learning, and provided free coloring page activities that my team put together.
This project was done while I was Creative Director at Shared Value Media.