Founded in Harlem in 1988, Harlem United provides world-class HIV care, and have expanded their healthcare services over the years. Strong advocates for social justice they remain rooted in their community and work towards health equity.
After conducting a comprehensive site audit and literature review I worked hand in hand with the client to develop a new site architecture and visual language. In addition I led my team to identify specific content to engage our target user base, trained in-house client teams for website handover, and succesfully increased impact by substantially driving up site traffic and form fills.
DESIGN SPOTLIGHT 01:
Creating a seamless user experience to drive donations and support.
Creating a seamless user experience to drive donations and support.
Demo of new design for ‘Ways to Give’
DESIGN SPOTLIGHT 02:
Improve access to healthcare services for existing and new clients.
Improve access to healthcare services for existing and new clients.
Demo of new design for ‘Get Care’