︎Creative Director ︎ UI/UX Design ︎ Art Direction
Manufacturing and Industrial Innovation Council (MaiiC)
The Manufacturing and Industrial Innovation Council is a Mayoral Industry Partnership that supports the sustainability and growth of New York’s manufacturing and industrial sectors.
The client wanted to build stakeholder buy-in for the manufacturing and industrial sector’s role in NYC’s climate future with a focus on affordable housing, food resiliency and other climate specific innovation.
As creative director I led the creative vision, strategy and design execution for their campaign EssentialNYC. Diverting away from known formats of cut and dry transition memos, we created web & data visualization products that were visually dynamic and interactive. To have maximum impact we tailored each memo to specific city officials by personalizing each one by highlighting bourough specific data and content that came under their purview.
Additional campaign deliverables included a campaign website with the capability of visitors taking a pledge and receiving a toolkit to spread the word. We also included a section that was user friendly for the wider public to learn about policies, government appointments, legislative, and departmental agencies. Users could learn about what changes were needed and why they mattered for each of those topics.
I had an excellent team to work with including a junior designer, an illustrator, a senior account manager, and a web developer. I will add that the clients were real partners in building these products and campaign, as they championed our creative ideas, and worked hand in hand to develop editorial content.
The client wanted to build stakeholder buy-in for the manufacturing and industrial sector’s role in NYC’s climate future with a focus on affordable housing, food resiliency and other climate specific innovation.
As creative director I led the creative vision, strategy and design execution for their campaign EssentialNYC. Diverting away from known formats of cut and dry transition memos, we created web & data visualization products that were visually dynamic and interactive. To have maximum impact we tailored each memo to specific city officials by personalizing each one by highlighting bourough specific data and content that came under their purview.
Additional campaign deliverables included a campaign website with the capability of visitors taking a pledge and receiving a toolkit to spread the word. We also included a section that was user friendly for the wider public to learn about policies, government appointments, legislative, and departmental agencies. Users could learn about what changes were needed and why they mattered for each of those topics.
I had an excellent team to work with including a junior designer, an illustrator, a senior account manager, and a web developer. I will add that the clients were real partners in building these products and campaign, as they championed our creative ideas, and worked hand in hand to develop editorial content.