Manufacturing and Industrial Innovation Council
MaiiC is a NYC government-industry partnership that supports the sustainability and growth of New York’s manufacturing and industrial sectors.
I defined the design strategy by leading facilitated workshops and conversations to meet the client’s goals of increasing stakeholder buy-in for the manufacturing and industrial sector. I led the design of multiple digital and print products to highlight the sector’s essential role in NYC’s climate future. The tools and products I designed directly reached and influenced senior govt. officials and individuals in the industrial sector.
Infographics:
Demonstrating the interactive nature of one of the infographics
I led the vision and design for a series of three interactive infographics tailored for newly elected city officials to learn about the sector’s essential role in building a resilient climate future for NYC.
I led the vision and design for a series of three interactive infographics tailored for newly elected city officials to learn about the sector’s essential role in building a resilient climate future for NYC.
Social Media:
As part of the campaign I led the development and design for a social media toolkit to raise support for the campaign and workers in the industry.
As part of the campaign I led the development and design for a social media toolkit to raise support for the campaign and workers in the industry.
Video:
1 min trailer
I produced a short film aimed at attracting young talent. The film followed the journey of three individuals to highlight how the industrial and manufacturing sectors are no longer your ‘grandfather’s industry,’ but tech forward and climate conscious.
I produced a short film aimed at attracting young talent. The film followed the journey of three individuals to highlight how the industrial and manufacturing sectors are no longer your ‘grandfather’s industry,’ but tech forward and climate conscious.
Report:
Working closely with the client I led my team to create a design language, create multiple data visualization charts, source and select images to layout and design a comprehensive report on the state of the sector.
Working closely with the client I led my team to create a design language, create multiple data visualization charts, source and select images to layout and design a comprehensive report on the state of the sector.