Design Lead
Yarns.life
Targeted primarily to a more older audience, Yarns was an app design project for a small startup. The platform let users create, store and share memories from their life so they could create a rich archive of their lives that they could privately share with their friends and family.
I was the design lead and worked on this project for 18 months. The team was working across India, the U.K and the U.S.
I was the design lead and worked on this project for 18 months. The team was working across India, the U.K and the U.S.
The Design Challenge
Create an app that lets it’s members create and store the most important memories of their life.
Think about the nature of remembering and re-collecting a memory and how it can translate to a digital process.
Allow for sharing and exchange while maintaining total user control and privacy.
Potential Users
An older age group that faces digital literacy challenges.
Caregivers or family members of someone with dementia.
New parents who want to save and archive their child’s journey.
Timeline
18 months
The Team
A small startup in which I was the senior most designer. The team included the founder and owner, a user experience designer, two junior designers, three senior level engineers and a marketing lead.
My Role -
Design Lead
Design Lead
UI/UX Design
- Conceptulizing the product and identifying the core features
- Defining the MVP
- IA + Wireframing
-
Drawing feature schematics
-
Click-through prototypes to define interaction
- UI design for all screens
Branding
- Research
- Typography
- Defining a color pallete
- Creating graphic elements
- Creating the website
Communications & Management
- Leading meetings with engineering to trouble shoot feature limitations and functionality
- Managing timelines and product development
App Features UI/UX
Landing Page Design
Email Designs
Feature Schematics
