California Workplace Outreach Project (CWOP)Creative Director
The California Labor and Workforce Development Agency (LWDA) launced a wide-spread health and labor rights campaign to reach frontline workers during the pandemic. With over 60 grassroots organizations working together, I led the development of key campaign outreach materials to educate and empower workers on their health and safety rights.
I engaged community based organizations in a participatory design process to co-build the content and inform visual design decisions so that the materials would resonate with workers across different communities. Each asset we designed was translated at minimum into 16 different languages reaching over 1.2 million workers across the state of California.
The California Labor and Workforce Development Agency (LWDA) launced a wide-spread health and labor rights campaign to reach frontline workers during the pandemic. With over 60 grassroots organizations working together, I led the development of key campaign outreach materials to educate and empower workers on their health and safety rights.
I engaged community based organizations in a participatory design process to co-build the content and inform visual design decisions so that the materials would resonate with workers across different communities. Each asset we designed was translated at minimum into 16 different languages reaching over 1.2 million workers across the state of California.
‘Retaliation is Illegal’
I often heard that one of the barriers to educating workers about their rights was the legalese that came with it. To address this my team and I worked with experts to translate complex concepts into conversational and accessible language. Thinking about the limitations both in terms of production and the limits of images in them being too literal I contracted an illustrator to develop the visuals. The design vision was to create a booklet that feels like a workbook where you can step by step determine if you are the victim of retaliation. This material was by far the most successful because people found it engaging and useful. It continues to be printed and distributed in 16+ languages.
I often heard that one of the barriers to educating workers about their rights was the legalese that came with it. To address this my team and I worked with experts to translate complex concepts into conversational and accessible language. Thinking about the limitations both in terms of production and the limits of images in them being too literal I contracted an illustrator to develop the visuals. The design vision was to create a booklet that feels like a workbook where you can step by step determine if you are the victim of retaliation. This material was by far the most successful because people found it engaging and useful. It continues to be printed and distributed in 16+ languages.