Tech Talent Pipeline
Creative Director UX Design UI Design Content Design


Define the brand’s value proposition and audience specific messaging. Design user experience for key users. Define visual language and content.


Founded in 2014, TTP is a mayoral initiative built to bridge the gap between City government, employers, and educators to support the city’s growing tech industry. 

I led the design team to define key user pathways and associated content informed by site audits, content reviews, and facilitated focus groups. We developed a new visual identity and design system with re-usable styles, assets and components. The new site resulted in increased form submissions by 10x.




Design Spotlight #1:
Design clear pathways for employers and educators to engage TTP.


Demo of the new website’s landing page



Design Spotlight #2:
Design an adaptable page template with re-usable UI components that can be customized with target user specific content.



Demo of the re-usabe page template